You should care!
Email marketing is a great way to re-engage customers who have taken an interest in your brand. By collecting customer information you are able to send systematic emails to get customers back onto your website or to view various opportunities etc.
If you haven’t implemented email marketing into your home business yet you’re letting customers slip away!
In 2017, global e-mail users amounted to 3.7 billion users, this figure is set to grow to 4.1 billion users in 2021. The total number of business and consumer emails sent was 269 billion.
Email marketing can apply to all types of businesses, whether its brick and mortar or online. I use email marketing for both my online businesses, my e-commerce store is integrated to Aweber as well as most of my funnels.
Benefits of Email Marketing
- Brand awareness- Remind consumers of your brands image
- Engagement- Engagement within your emails, possibility of click on call to action button.
- Walk-ins- Bring foot traffic back to your brick and mortar business
- Set and forget- Send automated messages
- Personal- Email is still the best way to connect with customers besides T.V/Radio etc.
How hard is it to write an email?
It’s Pretty easy when you are using Aweber’s email marketing service and it’s cheap too for small businesses with a small list. I use them because i like the service, i have tried others but I’ve found Aweber has the most competitive pricing and email curation is drag and drop onto templates.
When should i apply email marketing to my business model?
Straight away! you should be building an email list for your business immediately. It’s the most conventional way to contact consumers, with a direct link to the eyes of your audience.
Most email marketing services will allow you to integrate your website to collect data and sync to an email list to follow up at a later date or immediately.